国际营销策划课件.pptVIP

International Marketing;教材与参考书目(reference book);Reference Websites ;Assessment Assessment will reflect the goals of this course. In addition to the assignments, there will be a final exam covering the course materials – textbook, lectures, and other materials used in the course.平时成绩：40%期末成绩：60%  ;Introduction to International Marketing;Chapter Learning Objectives;Global Business Trends;Internationalization of Business;International Marketing: A Definition; Questions:;What are the uncontrollable elements? What are the controllable elements? ;The International Marketing Task;Env