温泉生态度假区研究分析报告.doc

 PAGE \* MERGEFORMAT 57 ****温泉生态度假区项目 可行性研究报告 项目名称：****温泉生态度假区项目 项目组织单位：****** 项目投资单位：****** ********公司 项目承办单位：********公司 报告编制时间：2011年5月 目 录 第一章 项目摘要······································5 一、项目简介··········································5 二、项目优势··········································5 三、项目背景··········································7 四、项目公司··········································8 第二章、市场分析······································9 一、国内温泉旅游市场的特点与发展趋势··················9 二、华中地区温泉旅游发展概况··························14 三、河南省温泉旅游市场现状及前景······················15 四、项目市场竞争分析··································16 五、项目客源市场分析··································18 第三章 项目资源与建设条件分析························19 一、景区资源条件分析··································19 二、从用地条件分析····································21 三、从地理区位及道路交通分析··························21 四、结论··············································21 第四章 项目发展规划··································22 一、整体定位··········································22 二、功能定位··········································24 三、项目理念··········································27 第五章 项目整体产品策略······························28 一、产品策略··········································28 二、市场定位··········································28 三、产品差异化定位····································30 第六章 项目主体及整体建筑风格定位····················33 一、整体定位··········································33 二、温泉主题定位······································33 三、温泉形象定位······································34 四、温泉功能主题······································34 五、建筑风格定位······································35 第七章 项目整体产品配置······························36 一、温泉产品及配套消费产品设置建议与指标··············36 二、酒店客房及别墅设置建议与指标······················47 三、会议培训中心设置建议与指标························48 四、整体餐饮设置建议及指标····························48 五、停车场设置建议与指标······························49 六、员工生活及后勤保障区域设置建议与指标··············49 第八章 项目建设和经营筹备进程························49 一、温泉度假项目建设与经营筹备进程····················49 二、建设进程解释·······················