Unit11　TheMediaLesson3TheAdvertisingGame学案1北师大版必修4.doc

金太阳新课标资源网  HYPERLINK  第  PAGE 6 页 共  NUMPAGES 6 页 金太阳新课标资源网 HYPERLINK  班级 姓名 小组 层次 Unit11 The Media(5) Lesson3 The Advertising Game A tip: A man of words and not of deeds is like a garden full of weeds. 光说空话不做事，犹如花园光长刺。 Learning aims:1.理解并熟读课文。(A) 2.掌握前三自然段重点单词、短语、句型用法。(B) Learning important points：词汇及语言点的运用。(C) Learning steps: Step1重点单词（A级） 1. vt.为什么做广告 7. n.预算 2. adj.传统的，经典的 8. adv.视觉的 3. adj.某种，某些 9. n.迅速增长 4. n.啤酒 10. n.概念，原则 5. n.公司 11. n.方法，方式 6. adj.合适的 12. n.捐助，贡献 Step2重点词组（B级） 1. 由……组成，由……构成 2. 应用于…… 3. 习惯于…… 4. 突出，显眼 5. link…with/to 6.as well as 7. make contributions to 8. participate in Step 3阅读文章，找出每段大意，并连线（B级） Paragraph 1 Ads are made visually attractive to hold the attention of the public. Paragraph 2 Products are sometimes linked with different concepts or ideas Paragraph 3 New and unusual ideas often appear in today’s top advertisements. Paragraph 4 Public ads have helped to increase public knowledge. Paragraph 5 An ad may give direct information like names or locations. Step4 再次阅读课文，回答P26第三题的问题。 Step5疑难解析（B级） 1. The classic advertisement is one that gives information about finding certain products. 【读一读】certain adj, 1）某些，某种 a certain= some 某一 A certain Mr. Wang called while you were out. 你出去时某一个王先生给你打电话了。 For certain reasons I will be unable to attend the meeting. 因为某些原因，我将不能出席这次会议。 2) 确信的，有把握的 ①sb be certain of sth 对某事肯定== sb be sure of sth ②sb be certain to do sth… 确信干某事…== sb be sure to do sth… ③sb be certain that… 确信…== sb be sure that… ④It’s certain that … 确信… （注意：此句型中不能用sure） I’m certain of your success. 我确信你会成功 He is certain to agree.肯定他会同意。 It’s certain that he took the TV