Unit11　TheMediaPeriodThree　Lesson3　TheAdvertisingGame每课一练北师大版必修4.doc

PAGE  PAGE - 6 - Unit 11　The Media Period Three　Lesson 3　The Advertising Game 基础落实 Ⅰ.课文理解 1．According to the writer，advertisements like “Shanghai Sewing Machine” or “Tsing Tao Beer Corporation” are ________. A．attractive B．suitable C．competitive D．classic 2．Nowadays，advertisements with ________ are more attractive to people. A．high standards of design B．ideas linked to the products C．high standards of design and ideas linked to the products D．concepts of freedom，happiness，wealth and success 3．The top advertisers use humour as well as new and unusual ideas ________. A．to create something new B．to persuade people to buy their products C．to make people notice their products D．all of the above 4．Public advertisements are made to encourage people to ________. A．make contributions to society B．protect the environment C．improve their neighborhood D．help other people 5．What’s the main idea of the passage? A．How to make an attractive advertisement. B．How to sell products with advertisements. C．What a good advertisement is like. D．Not all advertisements aim to make a profit. Ⅱ.单词检测 A．英文释义连连看 1．classic　　　　　a．a plan of how a person or organization will spend the money that is available in a particular period of time 2．brand b．a way of doing sth. 3．budget c．relating to seeing 4．visual d．the act of giving money，time，help etc. 5．approach e．based on or belonging to a traditional style or set of ideas 6．contribution f．a type of product made by a particular company B．根据英文释义写出相应单词 1．________ adj.：having the right qualities for a particular person，purpose or situation 2．________ n．：a rapid increase of business activity 3．________ adj.：belonging to the present time；modern 4．________ n．：an idea of how sth.is 5．________ n．：the quality in sth.that makes it funny and makes people laugh Ⅲ.短语检测 1．戒烟give ________ smoking 2．突出，显眼stand ________ 3．与……相关联be linked ________ 4．贡献于/为……作出贡献make contributions ________ 5．喜欢，愿意feel _______