外文翻译(关于工业设计).docxVIP

外文翻译 学 院： 艺术与设计学院 系： 工业设计系 专业班级： 工业设计（理工）12班 学生姓名： 曹 琪 学号 5203112037 起讫日期： 2016.3.1—2016.6.6 指导教师： 江小浦 职称： 副教授 指导教师所在单位： 艺术与设计学院工业设计系 二0 一六年制 英文原文 文献出处： HYPERLINK /2015/10/smart-cars-for-everyone/ /2015/10/smart-cars-for-everyone/ Designing with Data in China – Opportunity and Risk Timothy Morey and Rainer Wessler JANUARY 21, 2016 In a frog study on personal data, Chinese consumers stood out by placing low value on their own personal data, especially when compared to consumers in Germany and other countries where personal data is more highly valued. CHINESE CONSUMERS DON’T VALUE PERSONAL DATA Many firms in China and around the world offer products and services that leverage personal data from their users, either to enhance the product experience for users, or to monetize that data in order to cover the cost of products offered free to users. For example, Sesame Credit is an offering from Alipay that provides credit to people who have not had credit before. It assesses risk by looking at a person’s internet shopping history, online bill payment records, phone usage history, and online behavior and compares this with the 300 million registered users and 37 million businesses who transact on Alibaba, China’s leading e-commerce company. Sesame Credit and products like it are made possible by the trails of digital exhaust we leave behind us as we lead our modern lives – a data stream generated primarily by our smartphones, but also from our cars, connected products in our homes, health and wellness devices, social media, communication tools and so on. These tools make our lives better in many ways, in this instance by offering financial services to people who have not had them before. But the data we generate and share is also more personal than ever before, giving firms and organizations that have access to this data a comprehensive picture of our lives. In order to unders