Chapter 07 Persuasive Messages.pptxVIP

For Slide 9 and others in this presentation that contain an Adobe Acrobat 7.0 Document icon, please note the following: While in Slide Show view, single-click the Adobe Acrobat 7.0 Document icon and a second window will open in front of the slide.  You will be working with the document in a second program that works on top of the PowerPoint program but still keeps your slide open in the background. You must have the Adobe Acrobat Reader program installed on your computer in order to view these documents.  The program is available free at /products/acrobat/readstep2.html. For best viewing of the document, maximize the Acrobat Reader window.  As you scroll up and down the document, please remember that some Acrobat documents are longer than one page. In addition, some documents contain comments or questions following the letter that can serve as a basis of class discussion of the document. If your students are unable to read the document in your classroom setting, then increase the zoom option located on the toolbar of the Acrobat Reader window to enlarge the fonts viewing size. When youre finished viewing the document, close the Acrobat Reader window and proceed with the PowerPoint slide show that will have stayed open behind the Acrobat Reader window. NOTE: This slide provides information for only the instructor. If you use the F5 key to switch to slide show view, this slide will not be displayed. CHAPTER 07 Persuasive Messages Request favors and action Persuasive messages within organizations Make claims and request adjustments Sales letters Online sales messages Writing Plan for a Persuasive Request Body Closing Obtain the reader’s interest. Describe a problem, state something unexpected, suggest reader benefits, offer praise or compliments, or ask a stimulating question. Opening Opening Closing Body Build interest. Explain logically and concisely the purpose of the request. Prove its merit. Use facts, statistics, an