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WrappingupPhase1oftheMobile.PDF
/technology
Wrapping up
Phase 1 of the Mobile
Innovations Forecast
New data bolster the general
direction of innovation over
the next five years
With this article, PwC concludes Phase 1 of Mobile innovation is one of four market
By Raman Chitkara,
its Mobile Innovations Forecast, in which we forces in this framework that are redefining
Global Technology
have examined trends in the performance customer demand, expectations and business
Industry Leader
of core components of mobile devices and opportunity for technology companies. The
infrastructure. Based on new data for these others are cloud computing, social networking
components, our fundamental assessment and the emergence of intelligent devices.
is that the rate of performance increases for Individually, each is turning the rules of the
these seven enabling components of mobile broader technology sector upside down.
innovation—memory, application processor, Collectively, they are co-mingling in ways that
storage, infrastructure speed, device speed, paint a forward-looking picture that is starkly,
imaging and display technology—is expected even radically, unlike the past.
to decelerate only slightly between 2011 and
2016, relative to 2007 to 2011. Our coverage of the vast mobile ecosystem is an
ongoing project comprising four phases. Phase
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