浅谈汽车电子商务毕新业论文.docVIP

毕业论文 浅谈汽车电子商务 班 级 汽服101 专 业 汽车技术服务与营销 系 部 机电工程系 浅谈汽车电子商务 摘要：进入21世纪，我们的生活发生了转变，开始进入Internet社会。电子商务开始逐渐渗透到人类社会运行的各个角落。全球资源整合的潮流带动了全球大型汽车整车企业的兼并和整合，汽车零部件企业同样不可避免的被卷入整合潮流。汽车整车企业的全球化采购使汽车零部件企业在不知不觉中开始了对企业营销的重新思考，如何在电子商务环境下充分利用企业资源开展合理有效的营销工作成为目前探讨的重点问题。本论文论述了汽车电子商务的基本理论，提出了发展电子商务的策略和实施措施，由于我国的电子商务才刚刚起步，必然面临诸多问题，但从各方面的数据和信息分析得出：电子商务在我国汽车销售中的前景非常光明。 关键词：网络销售；网络服务；实施；应用 Auto 4S shop fittings management job analysis Abstract：Enter twenty-first Century, our life has changed, began to enter the Internet society. E-commerce gradually began to penetrate into every corner of the human society. The tide of global resources integration of the global automotive drives merger and integration, auto parts companies also were involved in the integration of the inevitable tide. Auto enterprise globalization procurement to Auto Parts Companies in imperceptibly in the enterprise marketing to rethink how, in the electronic commerce environment make full use of enterprise resources to develop reasonable and effective marketing work become the focus of discussion. This paper discusses the basic theory of automobile electronic business affairs, put forward to develop the electronic commerce strategy and implementation measures, because the electronic commerce in China has just started, will face many problems, but from the aspects of data and information analysis: e-commerce in Chinas auto sales in the foreground is bright. Key words: network marketing; Network services; Implementation; application  TOC \o 1-2 \h \z \u  HYPERLINK \l _Toc338239320 引言  PAGEREF _Toc338239320 \h 1  HYPERLINK \l _Toc338239321 第1章 汽车电子商务的分类和流程  PAGEREF _Toc338239321 \h 2  HYPERLINK \l _Toc338239322 1.1汽车电子商务的分类  PAGEREF _Toc338239322 \h 2  HYPERLINK \l _Toc338239323 1.2.汽车电子商务的流程  PAGEREF _Toc338239323 \h 3  HYPERLINK \l _Toc338239324 第2章 汽车电子商务的特点与优越性  PAGEREF _Toc338239324