北京联通营销策划方案,2013年.docVIP

PAGE  PAGE 25 北京联通营销策划方案,2013年 篇一：联通营销策划书 中国联通校园先锋卡营销策划书 中国联通校园先锋卡营销策划书 目录 前言·····················································2 一、 二、 市场调查·················································2 市场环境分析·············································3 （一）宏观市场分析··········································3 （二）校园市场分析··········································3 中国联通校园先锋卡营销策划书 （三）校园竞争手机卡分析····································4 （四）校园先锋卡自身竞争力··································5 （五） 消费群体分析···············································6 三、 SWOT分析···········································