跨文化chapter5新.pptVIP

大学英语跨文化交际;An idiom;LEARNING OBJECTIVES ;Verbal Intercultural Communication;Lead-in case: Success Story ;Verbal intercultural communication Verbal intercultural communication happens when people from different cultural backgrounds communicate with each other by using language. We use words to communicate with the outside world. share the past. exercise some control over the present. form images of the future. ;Text B Language and Culture;1. Sapir-Whorf Hypothesis;2. Language as a Reflection of the Environment;3. Language as a Reflection of Values;4. The Meaning of Words; Culture influen