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WHO, WHAT, AND WHERE CAN YOU PERSONALIZE?;;;1.;;WHO;The “Who” in personalization is your target audience, which is de?ned by a combination of a ributes. If you’re a B2B Marketer, you’ll focus on firmographics, such as:;If you’re a Consumer Marketer, you’ll personalize your content based on:;;WHAT;Now, let’s decide what you are personalizing. Leveraging content that you already have, you can use real-time personalization to personalize your:;Most companies have more than enough pre-existing content to start. Content can include:;You can also develop multiple CTAs for a single piece of content, designed for various audiences.;For B2B prospects, deliver content relevant to the lead’s particular:;For consumer marketing prospects, o er personalized Web experiences based on:;WHERE;A er you’ve determined who and what to personalize, you’ll need to decide where to reach prospects with a personalized approach.;;Real-time personalization allows you to engage anonymous ?rst-time visitors to your website by identifying their:;;Real-time personalization tools are built to OPERATE and OPTIMIZE automatically.;Check out Marketos;