飞利浦剃须刀市场营销策划方案教材.docxVIP

PAGE \* MERGEFORMAT10 飞利浦剃须刀市场营销策划方案 目录  TOC \o 1-3 \h \z \u  HYPERLINK \l _Toc434955953 飞利浦剃须刀市场营销策划方案  PAGEREF _Toc434955953 \h 1  HYPERLINK \l _Toc434955954 1．市场分析  PAGEREF _Toc434955954 \h 3  HYPERLINK \l _Toc434955955 1.1企业的目标和任务  PAGEREF _Toc434955955 \h 3  HYPERLINK \l _Toc434955956 1.1.1企业的目标  PAGEREF _Toc434955956 \h 3  HYPERLINK \l _Toc434955957 1.1. 2企业的任务  PAGEREF _Toc434955957 \h 3  HYPERLINK \l _Toc434955958 1.2市场现状和策略  PAGEREF _Toc434955958 \h 3  HYPERLINK \l _Toc434955959 1.2.1市场现状  PAGEREF _Toc434955959 \h 3  HYPERLINK \l _Toc434955960 1.2.2市场策略  PAGEREF _Toc434955960 \h 4  HYPERLINK \l _Toc434955961 1.3主要竞争对手及优劣势  PAGEREF _Toc434955961 \h 4  HYPERLINK \l _Toc434955962 1.4 SWOT 分析  PAGEREF _Toc434955962 \h 6  HYPERLINK \l _Toc434955963 2．营销策略  PAGEREF _Toc434955963 \h 6  HYPERLINK \l _Toc434955964 2.1营销目标  PAGEREF _Toc434955964 \h 6  HYPERLINK \l _Toc434955965 2.2 STP分析  PAGEREF _Toc434955965 \h 7  HYPERLINK \l _Toc434955966 2.2.1目标市场细分  PAGEREF _Toc434955966 \h 7  HYPERLINK \l _Toc434955967 2.2.2选择目标市场  PAGEREF _Toc434955967 \h 7  HYPERLINK \l _Toc434955968 2.2.3目标市场定位  PAGEREF _Toc434955968 \h 8  HYPERLINK \l _Toc434955969 2.3营销组合策略.  PAGEREF _Toc434955969 \h 8  HYPERLINK \l _Toc434955970 2.3.1产品策划  PAGEREF _Toc434955970 \h 8  HYPERLINK \l _Toc434955971 2.3.2价格策划  PAGEREF _Toc434955971 \h 8  HYPERLINK \l _Toc434955972 2.3.3渠道策划  PAGEREF _Toc434955972 \h 8  HYPERLINK \l _Toc434955973 2.3.4促销策划  PAGEREF _Toc434955973 \h 9  HYPERLINK \l _Toc434955974 3.行动方案  PAGEREF _Toc434955974 \h 9  HYPERLINK \l _Toc434955975 3.1具体活动安排  PAGEREF _Toc434955975 \h 9  HYPERLINK \l _Toc434955976 3.1.1活动主题  PAGEREF _Toc434955976 \h 9  HYPERLINK \l _Toc434955977 3.1.2活动时间、地点、对象  PAGEREF _Toc434955977 \h 9  HYPERLINK \l _Toc434955978 3.1.3品牌宣传  PAGEREF _Toc434955978 \h 9  HYPERLINK \l _Toc434955979 3.2产品组合  P