Blue Ocean is a kind of paradox.doc

 PAGE \* MERGEFORMAT 4 ‘Blue Ocean’ is a kind of paradox Recently, the Blue Ocean theory, popular marketing From .com sector, many companies are also keen on Blue Ocean theory, so Blue Ocean has become fashionable business and marketing industry to find business development and marketing of Blue Ocean to become the pursuit of many people. I found a very strange phenomenon, those who came from the United States pass the marketing theory, must be sought after by many people, there must be a large number if the trend of the Hu-who many people are regarded as a discretionary power, I called them marketing sector Ha Yang Pai. I never pass coming from abroad, do not deny the many classic marketing theory and doctrine, but I never copied some of the theory is not superstitious, because marketing is the greatest feature of the market to practice rather than theory. I think I understand the Blue Ocean theory, thinking about the effect that the company should get rid of the current fierce competition out there is no enemy to create an entry with no competition in the market opportunity or demand for them, so as to ensure that enterprises get high profits, greater development. So it was a blue sea, full of vigor and hope, while the existing market has been dyed a Red Sea competition. Blue Ocean theory picture for us is undoubtedly a very good prospect, even the dream of every enterprise, to be honest, no one business or an entrepreneur or an investor, from the beginning or the market when the options are pregnant with such a dream, would like to find their own blue ocean, but the fact is not, especially in such an era of perfect competition to find a blue ocean He Qinan, who would willingly jump into the flames where it? Already in one market to achieve a certain scale of business, at this time is even harder to find a blue ocean, even from the Red Sea in the blaze a new trail is not easy, a little careless, even the Red Sea may be lost . In today’s era, I think the