Boss second chapter (4-6).doc

 PAGE \* MERGEFORMAT 10 ‘Boss’ second chapter (4-6) Chapter II boss Opportunities in China First, grasp the strategic opportunity for Chinese-style 4, Chinese elements, the global optimistic about the opportunities and value. In the economic globalization today, the vigorous development of China is already the world China. Chinese elements, on behalf of the opportunities and value, positioning and differentiation, represent the largest market, the most abundant interests, the most promising future. Mengniu’s rapid development, Baidu being sought after city in the United States is satisfied, 2D national large-scale online games ‘giants’, ‘journey’ dark horse popped Ajisen Ramen listed in Hong Kong raised to 90 billion in market capitalization. Even the creation of enormous wealth, two of Hollywood’s most successful animated film ‘Mulan’ and ‘Kung Fu Panda’ are authentic Chinese elements, are a strong endorsement of China. The more the Chinese will be more international, the more the world, the more attention to China! On the eve of the Olympic Games, the KFC unit of Yum Brands Brother brand - East Dawning in Shanghai, after three years of practice, a high profile in Beijing. Beijing Capital International Airport by one of China’s window to the nation and the world guest shows foreign-made Chinese fast food. Prior to that, Yum is successful abroad, mature brands KFC, Pizza Hut and so on to get to China, but this time, a cross-meal prices for the first time in China, created a completely new brand of localization! East Dawning, on behalf of Dongfang Liang, and represents a high standard of the birth and rise of Chinese fast food. Unfortunately, the brand behind Yum is a foreign enterprise giant meal. ‘Yum Western fast food do not even have to open special lunch, and desire to bigger, once again proved the great future of Chinese fast food. ‘Chinese-style fast food brand really has deep feelings about kung fu, chairman of Cai compliance. ‘Sales and Market