Brand learning Chapter III- the basic pattern of brand.doc

 PAGE \* MERGEFORMAT 42 ‘Brand learning’ Chapter III: the basic pattern of brand Section What brand We have designed the brand does not make it a natural growth, well-known, it needs to continue to build its business needs to weather a full range of brick and tile of the base product, also need to undergo rapid mutation, but also need to drum up support for its businesses, a big noise, so as to inform the world, but also it doubly care, timely diagnosis and training to protect ... ..., and so on, that is what we propose to build the brand model or process originally. Over the years, forging a brand that people create countless ways, useful, quality, advertising, services, public relations, but also useful for celebrities, sponsors, events, more of a comprehensive use of several persons, but how the system to carry out the design, location, crash, management? It definitely is a set of routine, not just an ad, a public relations activities. First, brand Interpretation Rome was not playing down the day, the brand is not a night to cast, and it requires a protracted war of endurance and courage! Here, we have the ‘brand’ refers to a set of scientific method, from the brand basics, leap in the growth of the brand, management, expansion, protection for process-oriented, systematic scientific operations. Brand is a difficult project, but also a complex project, and must be multi-disciplinary, multi-angle, multi-level approach, in the market, consumers and under the guidance of scientific principles. Second, the principle of brand (A) the principle of scientific Brand building is not blind, and only use scientific methods, the program would be successful, for example, to build the brand should focus on market research to understand the public to understand the branding of the object, and timely feedback. (B) the principle of individuality Every brand, every enterprise has its own different circumstances, requirements, such as the quality of personnel of ente