Brand learning Chapter III- the basic pattern of brand.doc

Brand learning Chapter III- the basic pattern of brand.doc

  1. 1、本文档共42页,可阅读全部内容。
  2. 2、原创力文档(book118)网站文档一经付费(服务费),不意味着购买了该文档的版权,仅供个人/单位学习、研究之用,不得用于商业用途,未经授权,严禁复制、发行、汇编、翻译或者网络传播等,侵权必究。
  3. 3、本站所有内容均由合作方或网友上传,本站不对文档的完整性、权威性及其观点立场正确性做任何保证或承诺!文档内容仅供研究参考,付费前请自行鉴别。如您付费,意味着您自己接受本站规则且自行承担风险,本站不退款、不进行额外附加服务;查看《如何避免下载的几个坑》。如果您已付费下载过本站文档,您可以点击 这里二次下载
  4. 4、如文档侵犯商业秘密、侵犯著作权、侵犯人身权等,请点击“版权申诉”(推荐),也可以打举报电话:400-050-0827(电话支持时间:9:00-18:30)。
查看更多
Brand learning Chapter III- the basic pattern of brand

 PAGE \* MERGEFORMAT 42 ‘Brand learning’ Chapter III: the basic pattern of brand Section What brand We have designed the brand does not make it a natural growth, well-known, it needs to continue to build its business needs to weather a full range of brick and tile of the base product, also need to undergo rapid mutation, but also need to drum up support for its businesses, a big noise, so as to inform the world, but also it doubly care, timely diagnosis and training to protect ... ..., and so on, that is what we propose to build the brand model or process originally. Over the years, forging a brand that people create countless ways, useful, quality, advertising, services, public relations, but also useful for celebrities, sponsors, events, more of a comprehensive use of several persons, but how the system to carry out the design, location, crash, management? It definitely is a set of routine, not just an ad, a public relations activities. First, brand Interpretation Rome was not playing down the day, the brand is not a night to cast, and it requires a protracted war of endurance and courage! Here, we have the ‘brand’ refers to a set of scientific method, from the brand basics, leap in the growth of the brand, management, expansion, protection for process-oriented, systematic scientific operations. Brand is a difficult project, but also a complex project, and must be multi-disciplinary, multi-angle, multi-level approach, in the market, consumers and under the guidance of scientific principles. Second, the principle of brand (A) the principle of scientific Brand building is not blind, and only use scientific methods, the program would be successful, for example, to build the brand should focus on market research to understand the public to understand the branding of the object, and timely feedback. (B) the principle of individuality Every brand, every enterprise has its own different circumstances, requirements, such as the quality of personnel of ente

文档评论(0)

jiupshaieuk12 + 关注
实名认证
内容提供者

该用户很懒,什么也没介绍

版权声明书
用户编号:6212135231000003

1亿VIP精品文档

相关文档