Breakthrough- Core Power Marketing syllogism.doc

 PAGE \* MERGEFORMAT 5 ‘Breakthrough’: Core Power Marketing syllogism A careful inspection, in the new China, the lessons of these failures, the great man Deng Xiaoping’s ‘primary stage of socialism’ theory, and would serve as the basic national conditions of China, the biggest reality of this stage of the socialist idea has really an epoch-making, China’s reform and opening up have benefited from this. Marshals dead things, and its development is a phased process. The case of plants and animals, humans and if so, even the universe is also true that, Hawking has been discussed. Enterprise development follows the stages theory. Western management has long been the ‘corporate life cycle theory’, from the survival of the enterprise to expand and then to mature and senescence stages to categories of people-oriented. Moving forward at every stage, a short step, as well as thousands of miles. Of course, the life cycle is full of uncertainty and chaos of nature. We consider the beverage, household appliances, computers, the success of pharmaceutical industry business model, combined with the facts of China’s pharmaceutical enterprises, to foster the core competitiveness of enterprises is divided into ‘three phases’: the initial stage, intermediate stage and advanced stage. Enterprise in accordance with a different size, sales, market share, industry position, brand influence and so on, will be at different stages of development, and showed a different morphology and behavior. In order to better application of the core power stage theory, we also offer the following some basic guidelines: Of the core power of marketing, to keep a clear head, to prevent and overcome the dogmatic thinking of the impact force of habit, as well as impatience. Enterprises must recognize the truth, seek truth from facts, avoid doing beyond the phase characteristics of the tasks and decision-making, in order to avoid major mistakes. Various stages of internal conflicts, different inte