Change make oneself more atmosphere - and its follow-up strategies are Apocalypse.docVIP

 PAGE \* MERGEFORMAT 18 ‘Change’ make oneself more atmosphere - and its follow-up strategies are Apocalypse Moderator: Zhao Jing Point support: Xie Xie Peleng Peleng instructors brand planning agencies Marketing Management Planning in China Tian Chuang Yang Jian, Principal Consultant Enterprise Management Consulting Co., Ltd., Hangzhou, chairman of UP UP No lack of follow-up strategies for the food industry with the brand. Two food giant Wahaha, and Salvador Dali were masters of follow-up strategies. The past two years, their daughter, and their brands such as follow-up are very compelling. No wonder is its high-profile promotion of ways and swear to a pump-type inputs. No wonder the outcome of two kinds of follow-up brands: one is issued after the rock and acolytes become master; one is buried in the rolling flood, man had silent. In 2008, and its brand strategy is a very significant change took place. After the change and its being out of his own way, in his own words, is ‘more affordable’, but also ‘more atmospheric’ any more. In fact, to follow up the success of the strategy lies in the rhythm of the control problems. Like dancing, take a good rhythm, you can only solution Dance; rhythm grasp bad, ended in failure. And its follow-up and transformation are Beverage industry has long been a huge consumer base for the Dali has long coveted. Daly has always been in accordance with the idea, always choose a great potential for development but there is still space available for the category entered. The herbal tea fits well with these conditions, but there is also the right time. In the appeal ‘fear get angry’ after the success of Wong Lo Kat, Dali and his being a high profile in the field of herbal tea, brand demands ‘clear anger, raise vitality’, product packaging, the color is also similar to his best with the Wong Lo Kat is entirely a follow-up those who gesture. Despite the later Dali vehemently denied their own brand positioning is to imitate Wong