Cold war hot start - 2005 Shanghai beverage market analysis.docVIP

 PAGE \* MERGEFORMAT 6 ‘Cold war’ hot start - 2005 Shanghai beverage market analysis With the accelerating pace of economic development, great changes in consumption structure, and cold drinks market is in rapid growth. According to FMCG Research Center data show that in 2004 the national beverage production and sales over 95 million tons, increased 34.8% over the same period last year; while cold drink market in Shanghai in 2004 production and sales volume more than 91 thousand tons, representing growth of 19.8% over the same period last year. Market expansion has also brought the overall escalation of cold drinks brand competition, according to Business Information of Shanghai in 2004 a representative of Shanghai 4,000 supermarkets, stores, convenience stores and food, great shops and retail monitoring shows that in 2004 and road snow in order to 46.1% of the market share of ranked first, Yili, Guangming points out two, three, the market share of 18.6%, respectively, and 12.3%, Nestle, Mengniu to 11.0% and 7.0% of the market share of hot pursuit is not homes. Foreign and domestic brands camps confront the pattern has been formed, almost half of the ruled. In 2005, an ice-cream market trends today? Recently by the Shanghai Business Information Center and the Shanghai Frozen Food Association, jointly organized ‘2005 Shanghai beverage market, high-level seminar ‘From out the following information: pushing new increase Cold drink trick enterprise products faster to market, rapid elimination, the product growth, maturity, decline phase cycles have become mainstream, ‘One year to spend similar, but each is different from every year’, the foreign giants Ye Hao, local business worth mentioning, no one can be flooded out of this mainstream follow-up have also had the introduction of new work hard, hoping to create its own ‘Dumen hidden weapon’ and ‘a move enemy’. State-owned and domestic brands ‘boss’ - and the road of snow and breath Erie launched this year, mor