High-calcium milk titles and captured Hong Kong.docVIP

 PAGE \* MERGEFORMAT 9 ‘High-calcium milk’ titles and captured Hong Kong Business people often hear laments; today’s market situation is amp;quot;more than hate porridge lessamp;quot;, to a foothold in the market, sad to say! Mildly entertaining, and their concerns seem well founded. However, coolly, why do many businesses only know how to do everything possible to squeeze the current small market, and I wonder if converting business ideas into the market amp;quot;pieamp;quot; bigger? This business idea feasible? The answer is yes. In March 1993 to promote the success of Hong Kong’s Dairy Farm, amp;quot;high-calcium milkamp;quot; marketing is a good case evidence. 1, Market Background As early as in 1991 and 1992, respectively, milk company has amp;quot;fresh milkamp;quot; and amp;quot;skim milkamp;quot; the positioning of the product to market. Despite the hard work, but sales flat. Where is the problem? The original, when the Hong Kong market as a amp;quot;freshamp;quot;, amp;quot;fatamp;quot; positioning is not in 12 Chinese and foreign brands of milk, milk products without the company’s unique selling point is simply unable to attract consumers. Faced with such fierce competition, Dairy Farm 1:00 wits. Second, the formation of product concept The formation of product concept comes from the mind of consumers, a consumer survey results show that a considerable number of Hong Kong people are beginning to realize that calcium in the prevention of osteoporosis played an important role. This milk-sensitive company information to the people and creative inspiration: why not add the milk easily absorbed calcium, to market, amp;quot;high-calcium milkamp;quot; mean? At the time, amp;quot;high-calcium milkamp;quot; in a number of advanced industrial countries are not considered What new products, but in Hong Kong, amp;quot;calcium milkamp;quot; is a new concept. Dairy Farm pleasantly surprised to find that, once consumers accept this new concept. Then the milk ma