Breakthrough- Drugs to precise positioning the success of the upper-.docVIP

 PAGE \* MERGEFORMAT 14 ‘Breakthrough’: Drugs to precise positioning the success of the upper? Corporate and brand positioning is the compass. Inappropriate, inaccurate, not clear positioning, and brand will allow enterprises to place the direction of deviation, misguided, losing their foothold quagmire. And the right brands and the operation of the latter part of the market benchmark, so that a variety of tactical behavior of rule-based, rule-based, and will not deviate from the path. Therefore, positioning must be based on consumer demand gap for the end of the enterprise resources, and product characteristics as a starting point to competing brands of the brand positioning and marketing strategy for the roadblocks, eventually taking a broad road of their own. Drug targeting three levels of The essence of positioning in the minds of target consumers, forming a position to seize the mind, that is, occupy the ‘first’ position, to form on the brand’s ‘first’ concept that allows consumers to purchase the formation of ‘choice’ . Occupying the high ground of the brain to consumers; In the product over, spread over the pharmaceutical market, and accurate positioning of the brand has become the core of the operation and marketing propositions. For pharmaceutical companies, positioning can be divided into three levels: An enterprise strategic position: enterprise-wide strategic market, operating direction of choice for enterprises to establish R amp;amp; D, services and capital operation of the direction; Second, brand strategy, positioning: a specific single-brand and products in the market selection, function, operation and extend the brand to provide a criterion, with the short-term effectiveness and long-term adaptation features; Third, dissemination of strategic positioning: the creation of their own can be delivered effectively, consumer demand vacancies competitors can not provide or refer to the spread of the concept and to convince reasons, emphasis