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Breakthrough- the highest state of prescription drug marketing
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‘Breakthrough’: the highest state of prescription drug marketing
Triple realm of marketing
There is a saying in marketing circles: ‘third-rate companies sell their products, companies selling second-rate technology, first-class enterprise selling standard’.
Corresponding everywhere Prescriptions marketing, we can say that it is triple realm:
Drug marketing is threefold realm: realm of three streams: selling products, relying on money, and human stacking relationship marketing, which is past the homogenization of domestic enterprises, the principal means of product;
Second-class state: selling technology, products with high technological content, good curative effect, relying on evidence-based medicine to provide evidence to attract prescriptions, this is the large number of species has an exclusive, patent varieties of the mainstream means, a number of our well known chemical drugs, traditional Chinese medicine rely on this brand Rise;
First-class state: selling standards, marketing, so have the treatments are good at breaking the concept of developing products based on its mechanism of action, the effective target site, efficacy characteristics of the new treatment concepts and treatment standards, the ultimate goal of a doctor in the group, the establishment of a new treatment concept, to secure the preferred location or preferred location of a prescription.
To indulge in third-rate state enterprises, the most critical is to use primitive accumulation of money in research and development or acquisition of new products, change the past in marketing, and gradually establish the academic promotion system and brand communications systems, to enhance the second-class state;
For second-rate state enterprises, will have to be good to go further, to the realm of first-class upgrade, from the following standards to develop standards to complete the upgrade of self-brand.
Highest level of marketing the four-step
How best to implement th
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