Hot potato or the powerful weapon-.docVIP

 PAGE \* MERGEFORMAT 3 ‘Hot potato’ or the powerful ‘weapon’? When the sales staff to sell products simply as a task, often the product as a ‘hot potato’, eager to find ways to throw it to go, but they ignore the product itself is a ‘weapon’. Practice has proved that the innovative product development capabilities and uses, can also be a good way to enhance sales. First, the new product development capabilities extend the product consumer group The product’s features determine its consumer groups and sales channels, if able to develop products, new features, which means developing a new consumer groups, and new sales channels. If you can not only drink beer, or a very good ingredients. Last year, by the end of November, a beer company’s marketing department through research found that nearly two years, a small fat-tailed sheep in Inner Mongolia, like Little Sheep Hot Pot chain opened stores are springing up, if we can of beer into these channels, sales should be very good. So they related proposals and these channels of communication to do product research and development department has developed a pot of beer (beer, the whole package, price, location and so do the environment and the then consumption of coordination), this makes the hot pot restaurant customers volume during the Spring Festival rise, not fall, the company’s beer sales have gone up, has been increased dramatically. Therefore, in the sales process to grasp changes in the market, there is a new destination, product development capabilities to meet the new demands of customers, but also could enhance the sales of heaven and earth to open another one. 2, with the timing of a good company to promote new products Usually, companies in the promotion of new products will be allocated more resources to make good use of the timing of new product introductions, the market will further consolidate the foundation, and network-intensive, and all sales are generated by increments. Companies in the imple