Breakthrough- R amp;amp; D to short-or long-term interests-.docVIP

 PAGE \* MERGEFORMAT 6 ‘Breakthrough’: R amp;amp; D to short-or long-term interests? ‘China’s pharmaceutical industry is talking about innovation in drug development both in like a gossip-like repeating that multinational companies need to develop a new medicine for 10 years and 10 billion dollars of the law, should China’s pharmaceutical enterprises because there is no one billion U.S. dollars will never be innovative medicines? Is Shenzhou VI require tens of billions of dollars to heaven? We could not even think the unthinkable, but did not dare to try, missing only the dollars? What’s really missing is a kind of spiritual, Lenovo acquired IBM PC in the spirit of courage, Huawei, Cisco’s words against the spirit of courage. ‘ - Simcere Pharmaceutical Jinsheng Ren, Chairman Do the emperor or the Hong? Chinese history is very interesting. Often reflects the stunning philosophy. The Yuan Dynasty and the Qing Dynasty, Zhu Yuan Hong, all from the Yangtze River basin fortune rising, but a make every effort to establishing a large-ming, a pursuit of Sung, lost. Chinese pharmaceutical companies also face such a choice -- Are doing Hong, continue to do generic drugs, the pursuit of fast track approach, reliance on promotions, pay attention to immediate interests, guarding breeding ground to wait for a small decline in North Korea? Or do the emperor, focusing on research and innovation and brand building, look further ahead, in order to invest in the future, making sustainable development the ‘century-old’? Answer is obvious. Huawei Ren Zhengfei already answered: Innovation Though it was difficult, but it is the only way of existence, is the only way of success. No innovation, there are live opportunities? Why do pharmaceutical companies stood a good prosperous years old, however, we must attempt to ‘research and innovation’? Because: the environment has changed! With the kind of government relations, end corruption, make generic drugs, into advertising, f