Breakthrough- The Making of Hero brand is it-.docVIP

 PAGE \* MERGEFORMAT 8 ‘Breakthrough’: The Making of Hero brand is it? Drug brand cultivation long way to go, brand building, only the first rigid, boring, do the basic work, tempered into a steel can into the brand soft, pliant, so that consumers trust and loyalty. Brand cultivation, there are four key steps. 1, decision-making begins with careful research Branding and marketing have to rely on accurate and comprehensive market information, in order to make the right judgments and decisions. Pre-market research is like buying insurance, and a small amount of capital, earlier input, can accurately identify the direction of the late operation of the market, revealing products can not easily be perceived market potential, to avoid the risk of competition, in order to make a scientific decision-making, providing important data and depth of analysis, to improve accuracy and avoid unnecessary losses. Through market research, prior to the commencement of marketing campaign, accurate answers to the following questions: 1. Products to treat the diseases, where the advantages and disadvantages? 2. Short-term and long-term the main target consumer group is Who? 3. Competitors are doing, where its advantages and disadvantages 4. Consumer group which the current consumer behavior, how to guide or change the benefit of their own products? 5. How to attract target customers, establish how the concept of selling points and positioning? 6. Of the total, under the guidance position to establish what kind of brand name, communication and promotion strategy? 2, differentiation, positioning and demand Uniquely positioned to seize the minds of consumers the most advantageous weapons. Positioning strategy to be adapted to local conditions, because sometimes different due to different competitors, different from, or create product brand, or shape the brand. But innovation by no means deliberately unconventional, castles in the air, without trees, the product is a sourc