How can a cold critical moment - Silver was the Philippine Sea King advertising strategy and advertising creative language Interview.docVIP

 PAGE \* MERGEFORMAT 21 ‘How can a cold critical moment’ - Silver was the Philippine Sea King advertising strategy and advertising creative language Interview Interviewees: Jian Ye (Philippine Sea King Silver was creative director of ad) Interview by: CUI Qing ( ‘China Advertising Slogan Record’ Editor) The origins of creativity Cui: PPA Event for the silver was the Philippine Sea King to enter the market have any effect? Ye: PPA event occurs, we are still doing the Shenzhen Neptunus internal research, is in the Sea King has just taken over the early stages of brand planning, but also did not involve a specific product promotion, so wait for us to promote the Philippine Sea King was a time when silver, PPA Event the impact of basic has gone cold medicine for high-priced market, as Contac quit and stay out of the market is still there, but still lost the Philippine Sea King Silver was the first opportunity for reaction time, should be a pity. Cui: At that time silver was the Philippine Sea King What is the position of consumers, why was this location? Ye: Name of the Philippine Sea King was called silver pairs of flutter pseudoephedrine tablets, ingredients mainly paracetamol, pseudoephedrine hydrochloride, and chlorpheniramine, the main function is to quickly lift a variety of early cold symptoms: stuffy nose, runny nose, sneezing, fever, headache, and so on, we have carried out its market position is ‘fast’, but to approve this appeal, it is very difficult, and finally examination and approval process, and the pursuit of rapid treatment of common cold of people what kind of crowd? Is certainly the pursuit of efficiency, and only the pursuit of quality of life, people would be the pursuit of efficiency, and only the work of busy people will pay attention to the efficiency of the Philippine Sea King silver were the target population of people 18 to-40-year-old upper-middle income, the pursuit of hobbies, and want to live full of changes, and be able to br