Hundred Schools ideas concept of development of high-end liquor Maotai Mohists.docVIP

 PAGE \* MERGEFORMAT 10 ‘Hundred Schools’ ideas concept of development of high-end liquor Maotai Mohists Nowadays, high-grade liquor industry price increases have been transmitted to uproar; from the surface, the prices of high-grade liquor distillery a few name brands for the industry pattern of behavior necessary is to ensure that their own status in the wine industry, the use of price strategy; this point of view on the surface may be the human understanding of a variety of industries, that is, wine brand positioning in the minds of consumers is determined by its price, the price of the benchmark is an important strategy to develop the brand wines . I have to ask: Are these wines after the price increases have only to do with the price benchmark for the pattern? If the markets do not support this pattern, its pattern and is not a ‘castle in the air’? I think the wine prices ‘, called pattern, is indeed expanding’! Chinese wine market development history and pattern formation, so that reminds me of the pre-Qin weeks after the Spring and Autumn Period. Several of China’s top wine is basically a planned economy period, judged by the relevant state departments, and precisely because of this authority finds that, in the formation of the Chinese liquor market, the ‘wine princes’. Warring States period, countries, not also during the Zhou dynasty, King Wen seal formed by the various princes do? The planned economy period, the ‘wine princes’ are developing their own production, under the management of national reunification, freedom of consumption of ordinary people, consumers, dealers, manufacturers are at peace, just like a natural and harmonious state. Late-market economy, the ‘wine princes’ forces become apparent in the regional ‘landlord forces’ also gradually come into fashion, so work on the ‘wine princes’ conquered the national market, ‘the landlord forces,’ the formation of regional brands across board and This phenomenon continues to this day one to. In