Impetuous- I am helpless love.docVIP

 PAGE \* MERGEFORMAT 7 ‘Impetuous’: I am helpless love May be able to say, ‘impetuous, impulsive person is a pass’; ‘rational, sensible epitaph’. Because the interests of consumers instant success, do not believe in long-term commitment; but also because, rational consumption of goods that need a particular group, it is precisely the most rational people, and thus also the most popular consumer groups. (A) These products are a failure? North Sea, a family business, according to the central ‘this century, the eradication of iodine deficiency disorders’ requirements, development and production of health products out of iodine. Huge amount of advertising (including the China Central Television advertising), frequent press speculation, the market - straight not open. Later, through public relations, so that provinces and municipalities forced to kindergarten children assessed, although the pin out of some, but the overall result is not satisfactory. Although I often go to the North Sea, but recently has not heard of this once renowned enterprise. Iodine case, calcium is also hardly a business success. Home ‘calcium Po’, in 1997 a few major cities in Guangxi, carpet-bombing for a few months: all over the street are the posters, banners, TV commercials, easily a few thousand dollars a giant body advertising, newspaper, tabloid, medical consultations ... ... into every city, estimated at more than ten million. But the sales compared to ‘0 ‘not much larger. Enterprises see no return on investment. To stop advertising. In 1998, the companies may raise funds, they began to ‘ad’ any more. I have it a marketing manager said, ‘Do not cast. Input no matter how much no good ‘. The company’s products, quality, efficacy no problem, use has not deviated from the objective needs of consumers. The problem is, they do not really ‘understand’ consumer demand. The 99.99% of consumers did not understand the difference between health care products and drugs, they require health c