Hype to PR how far-.docVIP

 PAGE \* MERGEFORMAT 15 ‘Hype’ to ‘PR’ how far? Marketing industry is now very popular two words, ‘event marketing’ and ‘news public relations’, in accordance with the definition given in many domestic experts are: real and without prejudice to public interest, there are plans to plan, organize, hold and use with newsworthy events, by creating a ‘hot news effect’ of the event to attract media and the public interest and attention in order to raise social awareness, build good corporate image and ultimately promote the products and services for marketing purposes. As the industry profits are lower, fewer and fewer companies advertising costs, many enterprises ‘news public relations’ as a brand important channel of communication to operate, especially the home appliance industry, is never tired. It was also a great injustice, not that ‘hype’ Mody? To a large extent, ‘speculation’ and ‘public relations’ between the almost Phi is the same jacket, does not seem to be any clear cut-off point to indicate the distinction between the two, but the news public relations and speculation there is between the nature of difference, speculation is often in form nor details to attract the eye at the same time they often result in no small controversy and negative impact. So how to measure the difference between PR and hype it? The author believes that the main difference between the two in the degrees of certainty, from what to carry out their degree of thought? Primarily from whether it is advantageous to create a good image of the validity of the balance of interest, can coordinate the relationship between the parties, can optimize the social psychological environment in four directions to consider the following two routines similar to the case, because grasp the degree of difference effects are far apart. Case 1:梅花三弄 , V Brand urged gas water heater industrial upgrading. Note: The Ming and Qing Dynasty qin ‘梅花三弄 ‘ to Plum Lingshuang proud cold, Gao Jie unyielding cons