Integration of the three forms of distributors.docVIP

 PAGE \* MERGEFORMAT 10 ‘Integration’ of the three forms of distributors At present, some large dealers in the proxy on the basis of the brand began to introduce their own brands, and is expanding sales channels, improving, developing distribution networks, breaking the regional market, expanding market space. In the process, they recognize that the regional real estate agents and the relationship between the upstream and downstream distributors with the relationship between manufacturers and dealers, as the sale of the division of labor is not a simple relationship, but a building in resource integration and collaboration on complementary strengths relations; than those of their survival, but rather mutually beneficial win-win relationships; is not a simple superposition, but a holistic ‘integration’. Through this ‘convergence’, a large dealer could consolidate its position of regional oligopolies, enhancing strength, which can further participate in the production and transformation, while import brands for the future of the foundation. Emotional Marketing, pool distributor Emotional marketing, speaking in this way is very empty, but in fact, whether manufacturers, general dealers, distributors, are used in the form of more or less, mainly for the year-end gifts, usually multi-care, etc., want to seize the downstream customers in this way. But in this way also, and marketing tools, like slowly into a homogenization of the same time, distributors are increasingly sensible. For example, in the more popular drinks industry, orders will be, and slowly cooled down, a number of general dealers and even ordering a row will not open for several years, because some distributors are often ‘drinking wine, eating rice’ after the rose to leave. Therefore, some dealers began to seek new ‘emotional’ approach to enhance the relationship between passenger and love. [Case] Holford Beijing Xin-commerce companies ‘sports marketing’ April 22, 2006, on an unprecedented scale