Iron Age coming home appliance brand differentiation increased growth model.docVIP

 PAGE \* MERGEFORMAT 12 ‘Iron Age’ coming home appliance brand differentiation increased growth model As the market multi-polar era, the original household electrical appliance enterprises are familiar with the living environment, has become beyond recognition and all aspects of business operations have a whole new interpretation. The living environment of change, its essence is also the home appliance brand growth pattern changes in response to environmental changes due to business survival enough to affect the growth path. ‘Iron Age’ pattern of change Looking appliance industry for nearly three decades passed the course of development, the dominant mode of its growth can be roughly divided into ‘brand-driven’ and ‘channel-driven’ in two forms, of course, there are some brands and channels for enterprises to adopt the ‘two-wheeled drive’ , but not enough to form a mainstream forms. ‘Brand-driven’, that is the brand through vigorous investment to generate long-term advantages, so that the consumer brand that consumers ‘preferred rate’. Enterprises of their own positioning to give the brand’s core values, and the brand’s core values through the commander of all the marketing From EMKT. business activities, allow consumers to clearly identify and clearly point to remember the interests of the brand personality, consumer manufacturing difference between the value of experience. Enterprises in brand building process resulting in the rapid growth of market pull, and through brand extension to enable enterprises of scale and group development. Of course, worth mentioning is that the total cost of the leading Glanz, and this is another brand-driven variations. Glanz by competing to integrate industry chain, to achieve the scale effects, then crushed the price, it has almost become a Glanz business growth and entry into new product areas of the fixed pattern. As the size of each of the last stage, to launch a new round of price cuts, make full use of comparative a