Mengniu with Super Girl is real inspiration.docVIP

 PAGE \* MERGEFORMAT 15 ‘Mengniu’ with ‘Super Girl’ is real inspiration In addition to the early Spring Festival, it is estimated will be not a single television program like ‘Super Girl’ that allow so many Chinese families to one of the TV at the same time focused on TV, so that if the media follow-up reports, so many people become the country’s rural and urban fashion The topic of discussion focused on the streets and even the ‘shun me will prosper, against the I perish’ bizarre phenomenon - a provincial television station said that in the ‘Super Girl’ final day of practice, a large-scale outdoor interactive activities, such programs usually will be gathered a large number of viewers, the same day, there are only a few dozen people attending the event. ‘Super Girl’ phenomenon has been a lot of people from the sociology, philosophy, psychology, economics, journalism and other aspects of the comprehensive analysis. Of course, any little incident waves into the marketing people will conclude the scope of research and study, not to mention in which there is a big opportunity to the success of Mengniu Sour milk. Just go to retail outlets to look will find that, once pure and bright (fresh) milk yogurt has been pushed to the base angle Garak, of which there is ‘Super Girl’ fueled the credit. However, things can not just look up the surface or from a theoretical studies, as marketing people, we are concerned about or should be actual applications, from the ‘Super Girl’ Mengniu Sour milk of madness to the accompanying success, we are able to learn anything it? Revelation 1: Enterprise development requires adequate vision and courage, planning skills, and decision-making power. Hunan Satellite TV held its first session of the Super Girl, while generating a certain influence, but its influence is obviously far from the second session, but in those moments was watching Mengniu marketing innovation, the strength of the enterprises are also large enough in order to d