Men of coffee to provoke creative product innovation and advertising competition.docVIP

 PAGE \* MERGEFORMAT 6 ‘Men of coffee’ to provoke creative product innovation and advertising competition August 1 in conjunction inside Meng Wei Yao Jiaohui on a product, and re-triggered in the marketing industry has not been conclusive of the controversy: ‘is more competitive product innovation or advertising creativity more important? ‘ From the July 26 started in Bayantala, Zhaojun and other conduct of business in front of hotels, most notably, the momentum appears to the most vast number of promotional team is composed of 100 girls ‘coffee man’ propaganda team. Each of them carried a beautiful, enlarged the ‘man of coffee’ box, lined the road, stand in line and shouting slogans. Attracting not the author’s inverted form of publicity, but its product name - ‘a man of coffee’. The location could not help but let the author lifted eyes, and looked into the room of their talks. Not yet reached the room, they saw the door of their room points with people, pushed the door a look, filled with talk of looking at commercials to see samples to see the information, and even busy on-site contract, to pay the contract deposit ... ... In order to understand the product’s unique creativity, the author for several days ‘tracking’ of their activities and the chance to find a night, please go to the product responsible for the operation of the two bosses: the summer of the total sum of Hu. With them through the chat, let me once again to an old topic had to be a spit for the quick thinking: ‘product innovation’ to return to rivers and lakes! From ‘He Yang era of’ right ‘product innovation’ infinite worship, to the last century of ‘the world to those who were advertising’, then later a series of evolution: ‘integrated marketing’, ‘terminal market’, ‘matrix marketing’, and various forms of marketing agency or planned by various people create their own marketing theory, so that there is growing that ‘did not sell a bad product, only things to marketing’, in many planning