Different to survive.docVIP

 PAGE \* MERGEFORMAT 5 ‘Different’ to survive Marketing management experts well-known full-length view of Mr. Lu of Chinese enterprises now emerging ‘market failure’ is because the products sell their products. He pointed out that the core function of marketing is the highest price consumers will accept the product sold, this part of the profits on the additional profits of the product, that is, the brand profit, cultural profit, the concept of profit. Enterprises should be good at this part of the profit earned. Asked one of consumers’ Coca-Cola What is this? Coke’’呀 ! Sprite do it’’? Sprite’’呀 ! Arctic Ocean’’and that it? ‘‘Not that soft drinks do! ‘However, the packaging of Coca-Cola and Sprite bottles are also clearly shows that soft drinks do not do! This is not the same as the product sold, while the differences between the Arctic Ocean failed to sell, so it disappeared. ‘Different’, not accidental ‘Different’ is only way you can ‘visible’ Is not the same as the differences in the homogenization of a buyer’s market, only the difference between the Red Sea in order to blaze this one. Differences between consumers in the shortest possible time to remember you, when he was the first time consumers will think of you, rather than the opponent, then the chances of your products consumption is undoubtedly growing. Even within the university at the same time several men chasing the same girl, you have differences, they have different only brought to her attention. A boys and girls get it if a rose, B boys sent her two roses, then you have to send her a bouquet of roses. You have a few in the same horizontal line, then certainly the girls shifting your Hydrangea. Make your product because of differences ‘visible’ to fluctuate together. Asian regarded as cosmetics, household electrical appliances to sell, it sounds incredible. Applications for the winter, air-conditioning, electric heating, the indoor air dry conditions, sub-claim: ‘Asia is ultrasonic humi