Dislocation is the most accurate positioning.docVIP

 PAGE \* MERGEFORMAT 6 ‘Dislocation’ is the most accurate positioning One king heavily reward collecting a word, require that saying so sad people who listened to happy, happy people who listened to sad. But not until the king’s death, this reward did not take off. In fact, the phrase ‘in the history of the most magical words’ is - ‘It’s all will be in the past’. Yes, people worry about whether people feel happy, ‘All this will be the last’, the Olympic Games is no exception. With the opening of the Olympic Games, the Olympic marketing From EMKT. topic has been a gradual shift from the peak to the end, in August 2008, regardless of whether the Olympic sponsors and or non-sponsors, we sooner or later return to the same platform on. In essence, the Olympic marketing is a kind of ‘all this will be the last’ the ‘event marketing’. Therefore, the core problems of Olympic marketing is ‘misplaced’ in - is not the ‘Olympic Games’, but rather ‘post-Olympic Games’: taken for the event marketing the ‘brand strategy’ how painstakingly hard to create a long-term business of ‘brand spirit’ to achieve the organic unity? Once inside the ‘post-Olympic Games’ core era, the Olympic marketing activities in the three ‘basic points’ have begun to gradually along with the Olympic Games exposed at low tide the water -- Sponsored by the Olympic Games in history the majority of enterprises in order to end up losing money and why they lose money, others ‘lose money’ buying and selling we do not? How to do? After the Olympic Games sponsorship marketing activities of enterprises with the Olympic Games will end, but passion is no longer, corporate brand strategy Otherwise return to the spirit of the brand before? How to ‘return’? Olympics sponsorship behavior, in essence, is the event marketing, for everybody looked the same ‘event marketing’, we have a unique skill? What is the most ironic of all, ‘trick’? Bloom 3, tables 1. The biggest enemy is not a competitor, but immediate hist