Distribution and dynamic marketing - how to smoke Hotels cake and eat it.docVIP

 PAGE \* MERGEFORMAT 9 ‘Distribution’ and ‘dynamic marketing’ - how to smoke Hotels ‘cake and eat it’ ※ the modern competitive environment of smoke Hotels * ‘Big end’ tragedy of Diantaiqike Wine industry as one of the oldest industries in China, as China’s market economy development and the drinks industry, free competition, drinks industry, huge consumption potential and high profit margins attract a lot of resources into the drinks industry, large and small drinks company tens of thousands. For a time, wine industry, increasing competition, completely breaking the drinks industry, is less than demand for traditional industry structure. With economic development, consumer spending habits for the wine consumption has also undergone a qualitative change from the previous home food consumption has gradually transferred to the end consumer. The various drinks companies in order to be able to seize the main consumers of these positions, have generously hard to please these ‘scarce resources’. However, businessmen are businessmen, after all, benefits to maximize their main purpose, food store owner too, frequently drinks companies ‘flatter’ makes the dining end of the growing appetite, frequently going into the store fees, promotional costs tens of thousands, As time goes by ‘Diantaiqike’ phenomenon intensified. In this way a wine company to make their own director, overwhelmed the ‘big end’ tragedy. * The main force of the impact of sales - Tobacco Hotel While alcohol end catering business appears to be ‘God’, but consumers do not buy it, food and beverage drinks increase the rate of ultra-high end consumers are hardly acceptable to many consumers gradually began to refuse to buy drinks in the restaurant end, bring their own drinks only in the terminal to consume food, which act more and more widely, making the terminal has no way of food, after all, the consumer is their ‘God’. With own drinks phenomena, and a special terminal was born - Tobacco Hotel. Smo