Double-back poor promotion trap.docVIP

 PAGE \* MERGEFORMAT 9 ‘Double-back poor’ promotion trap ‘Double-back bad’ this promotion approach in the domestic retail industry has long been the use of sources. Businesses in order to establish its ultra-low-price image, making sales when announced: to ensure that their goods in the local lowest price. Otherwise, double the return spreads. This form of publicity easily be resonating with consumers. However, the difference is actually double back double-edged sword, waving carelessly, it may hurt themselves. Pindar supermarket encounter difficulties Pindar Liu, general manager of the supermarket has recently encountered a Fan Xinshi Bedford: A few months ago, along with several large shopping malls opened nearby, originally the hot Pindar supermarkets gradually lost its former prosperity. Shopping from a daily average of about one million of operating income has shrunk to 400,000. This can be bad urgent Liu Pi-fa, is the implementation of low-cost time-limited buying activity, but also to implement a ‘buy one get two’ major operation would eventually ineffective, shopping malls facing the loss of customers to close victory danger. Liu Betfair secretly determined: a short time out of a style all their own, turning the tide. Quickly, Liu Betfair has found a unique skill to turn things around, so the door of the mall played a substantial ad: ‘Where in Pindar supermarket shopping, other shopping malls in the same city found that if a commodity price is lower than the same goods over the price of goods TAT Supermarket commitment: consumers who purchase invoices to obtain compensation for the double the difference ‘. Advertising a whole public outcry, consumers surge, no had several days, the mall business is to restore its former prosperity, and even more than the previous boom. Liu Pi-Yuan Wang Fa lean on a railing, the hearts of ecstasy! After a period of time, shopping malls there coming to ask for compensation for the double post a few consumers, due to