Do not suburban development and stick to Station positions - professional survival.docVIP

 PAGE \* MERGEFORMAT 8 ‘Do not suburban development and stick to Station positions’ - professional survival Author: Chip Tian Jiang Yasuo compiled: Duanmu clear statement - (Japan), the industry’s largest home appliance chain industry, companies Yamada Denki Biccamera base as the opening of LABI Ikebukuro branch of a city-years, do you think of your company’s performance there has not been adversely affected? As one would talk, as competition becomes more intense and more brutal, however, customers are guests elongation, sales growth in the. I think this is a multiplying effect, or is a crowding together business focusing effect, rather than put it outside on our sales bring a lot of adverse effects. From the current operating results and our right to judge the future market expectations, this effect is precisely the positive, positive. - Is generally believed that suburban home appliances discount stores and urban-type appliances discount stores there are more differences between, but specifically what is it? The first is that there is a big customer to differences in shopping behavior. This is the design of store layouts and sales outlets operated by different modes are closely related. For the suburban stores, the customers come to shop in one sentence that, if motivated, it is to buy suburban store’s flagship product as the sole objective of ex-gratia, but are not considered services, environmental requirements, there will be no other shopping beyond the demand. In short, the purpose is very clear, is a kind of pure shopping behavior. As for the city-appliance chain stores, the main work is the urban in the way, lunch break, weekends, holidays, time idle, it is often hanging out while the store is a place that they frequented, shopping has become their leisure a way to relax. Therefore, the sale of city-appliance chain model is to provide customers ‘shopping-type’ services, through the abundant supply of commodities as much as possible, bright shopp