Poison dumpling incident and the Crisis Management.doc

 PAGE \* MERGEFORMAT 5 ‘Poison dumpling incident’ and the Crisis Management China’s food safety From EMKT. red light repeatedly at home and abroad, many consumers are scary, so the Japanese House of three dumplings poisoning as a starting point, the major media have been speculating, particularly in China dumplings Ocean Food Factory Hebei days into vocal opposition in the media. China’s food security threats on the re-upgrade, not only foreign food factory Hebei days by the media, consumers blocked, the whole dumpling industry, weathered face, individual crisis has evolved into the industry crisis, and even create a crisis in China. Crisis spread so fast, staggering breadth, which in turn is a large national enterprises and their brands rescue operations. The Chinese Government and foreign food plants and so on multi-day efforts of the dumpling poisoning case was eventually settled, Hyogo Prefecture, Japan poison dumpling identified, mainly supermarket pharmaceutical dispersion of dichlorvos for pest control, the attached to the goods caused by . Consumer relief, day-yang food factory finally won the ‘production of poisonous dumplings’ hat. There is no doubt days yang food plant is the biggest victim of this incident. Japanese media reports that foreign food plant in days reports of poisoned dumplings, once published, days on the ocean food crisis quagmire. In order to cooperate with the investigation, Tin-yang food factory started from January 30 shutdown for several days, and recall all of the road in the Japanese food and food products. Followed by a positive for crisis public relations, mobilize human, material and financial resources to communicate with the government, contact authorities test food, held a press conference, which is a not a small loss. The most important thing is Tianyang Food Factory’s brand reputation damage. China’s overall foreign trade-based food enterprises suffer tremendous impact. Yang days after the incident, the Japanese Min