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Gree incident Whole Story Analysis
PAGE \* MERGEFORMAT 25
‘Gree incident’ Whole Story Analysis
November 4, a clarification bulletin will Gree Electric Appliance onto the summit of the media can be said is the second in 2001 in Anhui, Hubei, ‘mutiny’, the Gree Electric Appliance has been low-key once again become the focus of numerous media reports. Such an incident on the air-conditioning business really mean? Other companies also be able to derive what inspired him?
[The process chapter]
- 2 operation of small household electrical appliances may be soft Gree text:
October 28, 2003 ‘Guangdong and Hong Kong Information Daily’ published ‘Gree into the kitchen market’, China Business Information Network published in the ‘rumored Gree built three bases in the small household electrical appliances’. The main contents are as follows:
Gree is such a small household electrical appliances may be carried out through the media propaganda and the soft paper, but it triggered a vanguard of China’s Gree Electric Appliances, air-conditioning industry, a range of issues.
- A chain reaction of the announcement:
November 4, the domestic part of the media receive the Gree Electric sent a ‘solemn declaration’, that recently published by some media ‘Gree Electric (ticker symbol 000,651) into the small appliances, kitchen market,’ such reports’ contents of a pure is a fiction, fabricated and baseless, has seriously misled the majority of investors and consumers. ‘Gree Electric Appliance November 5 while the major securities newspapers and all over the media release of this’ solemn declaration’.
Gree Electric said in a statement, Gree Electric Appliance were found on the South, a newspaper and a Web site published a ‘Gree into the kitchen market’, ‘Gree built three bases in the small household electrical appliances’ article, the text says to enter the Gree Electrical Appliances , kitchen market. The above report the relevant persons and institutions not to Gree Electric Appliance confirmation, the contents
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