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Brand Acceleration manufacturing machine- to seize the resources of
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‘Brand Acceleration’ manufacturing machine: to seize the resources of
‘To do the first category,’ category is to create a basic rule, according to this law, first category set up. But this is not enough, also need to establish category boundaries, the establishment of barriers, so that category as their own private property, sacred and inviolable.
Its way to the category was established, the category of resources to seize.
This is just like a baby, the combination of sperm and egg is just a combination of genes, which is equivalent with the ‘first category’ of the gene, but not enough, the embryo in the mother stomach, but also need to continuously absorb the essence of growing themselves, but for a lifetime The body lay a foundation.
This growth is fundamentally stronger does not mean that long after the birth of the body, only in the mother belly grow, and will have a good grounding of the body.
‘Category first’ on genetic, ‘to seize the resources of’ fundamental education ‘brand’ to promote development.
First, seize the category of resources, from the name of the beginning
YaKe vitamin candy named V9, alone accounts for the name of vitamin candy category of resources; Ya-off benefits of xylitol tooth named on the account for good dental health, Xylitol category of resources ... ...
Second, the carrier of social resources to seize
To do marketing, when their strength is insufficient, may wish to use someone else’s strength, leveraging the power, by boat out to sea, standing on the shoulders of giants, in order to make ourselves strong.
Social resources, is a giant, a company can take to the skies carrying on the shoulder.
Mengniu Sour milk can be said to be familiar with the resources to seize the master, in 2005 alone leveraging ‘Super Girl’ This is a resource, they quickly realize, from 700 million soared to 2.5 billion in sales;
Mengniu With Shenzhou V, the same interpretation of a wonderful ‘special milk astronauts’ the
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