Brand learning Chapter II- Anatomy of the brand.doc

 PAGE \* MERGEFORMAT 53 ‘Brand learning’ Chapter II: Anatomy of the brand Brand in the modern economy and society of fierce competition has become an important weapon in the development of Chinese enterprises have to rely on brand strategy show. In order to form, the application brand strategy, we must first understand the characteristics of the brand, able to recognize the brand, analyzing brand, will it be possible to use a good brand, and develop the brand. Brand Analysis Section The concept of the brand we have already known, but that was not enough, we should like small blisters, like analysis of the cattle brand, maneuver in the brand. The brand is a complex giant system, the creation of the brand is a complex system work. But the brand is not not known. We have seen various aspects of the brand, understanding the brand, also known brands to start at forging. First, the brand essence - the quality of Quality is the brand essence, foundation, also the brand’s life, a significant feature of the brand can provide a higher quality that can be felt, the world’s famous brands such as Mercedes-Benz, Sony, Motorola, Hilton, etc. are all reflected the high-quality, quality has always been be regarded as brand-name life, quality is the essence of the brand, which is determined by the importance of quality. Quality is the soul of the brand, why favor of brand-name customers, even at a high price to buy? Because it reflected the quality of brand-name advantage, always with high-quality brand-name basis. Brand-name quality is the fundamental business is to enable customers to follow the degree of trust and create the most direct reason for this is the foundation of brand building. No high-quality, brand-name can not be a true and may even lead to business failure. Samsung Group is South Korea’s well-known enterprises, their products, brands can also be known as the brand name, however, after Lee was appointed president and exclaim: Samsung were to abandon the