Positioning Evolution - after the failure of the strategy of positioning strategy.doc

 PAGE \* MERGEFORMAT 21 ‘Positioning Evolution’ - after the failure of the strategy of positioning strategy The pain in the preamble strategy - in a dilemma between the stick and change Positioning strategies for the successful implementation of the performance excellence of enterprises, while continuing to strictly comply with the rules of business focus on positioning, operations and opportunities for trade-offs with that after the results are still caught in a gradual decline, the brand had been neglected situation, which became ‘positioning strategy’ in actual business operations were a major cause of widespread controversy, and even a lot of people began to doubt, as a strategic location, is not it also be able to stand the test of time, if not withstand the test of time, how can we be worthy of pay have made unremitting efforts to be achieve Everlasting enterprise? Strategic reason for the strategy, there should be a long time, the stability and future of the strategic to be able to become a beacon of the ship. ???Positioning strategy’ in the end there is no such capability? If not, positioning is not be reduced to one only has the phase of the tactical significance of behavior? A hundred years in this business is not to constantly adjust the positioning hundred years in order to gain a competitive advantage can be sustained forever? As such, it is not can be said to ‘change strategies’ should be higher than the level of ‘positioning strategy’ do? The fact is that some companies do indeed experienced a century of business focus, business transfers, and so earth-shaking changes in survival to the present, for example, IBM is well-known experience of a number of rebirth as a strategic transformation, it has successfully reached the present, while the year and IBM as a strong business because there is no implementation of the changes had to disappear. However, puzzling, as in this is in a rapidly changing times, it was an era of rampant opportunism, chan