Pong By strategy - to grow Mengniu mature Mengniu!.doc

 PAGE \* MERGEFORMAT 6 ‘Pong By’ strategy - to grow Mengniu mature Mengniu! ‘Bang Dakuan’, ‘analogy’ strategy is to disseminate business and brand a common practice. Full and clever use of ‘Pong in accordance with’ strategy, companies can continue to effectively Panlongfufeng camel ‘containing China’ up to the consumer in mind to convey corporate brand positioning. The ‘analogy’, ‘Pong in accordance with’ strategic use of course ought to have reached a pinnacle by Mengniu! 99 years, this is the case when the company started 10 years later, grown up, Mengniu get rid of in 2009 faces a huge crisis, still rely on this mode! 99 years of the beginning of Mengniu business success ‘Pong on the’ Erie, successfully win, and quickly say ‘Mengniu’ brand successfully spread out! Mengniu has just started the market with just over 1300 million in Erie in front of this capital predators it is very weak, from a competitive level, the Erie, Mengniu get rid of it is entirely possible. However, Mengniu full and clever use of ‘Pong in accordance with’ strategy, from product marketing and publicity began with the Erie linked, such as Mengniu’s first written in a brand advertising is ‘do Inner Mongolia 2nd brand’; brochure shine with ‘Prairie Tengqi Yili Group, Mengniu Dairy, Inner Mongolia ... ... We applaud’; in ice cream packaging, Mengniu played ‘for the national industry and do our best to learn from Erie’ words, which Alves Taxi Company stressed that ‘we are second child, we must make further efforts to’ strategy is the same. Mengniu to use the visibility of Erie, Mengniu’s brand will be played virtually out, increase brand visibility. Moreover, Mengniu this humble attitude, broad minded, people respect, trust, access to the consumer word of mouth. Then, according to Hohhot possession first in the country in per capita of milk, milk growth first in the country situation, Mengniu out ‘the building of our common brand - China’s milk are’ Hohhot ‘initiative. For example, from