PR is to let customers pay for.doc

 PAGE \* MERGEFORMAT 9 ‘PR’ is to let customers pay for What is PR? The problem is there is no standard answer to the Mainland China market, in fact, the answer is also really not very important, public relations can help enterprises solve what is most important. With the new round of economic tide, the Chinese mainland market, the birth of a number of very powerful local public relations firm, part of the services of these public relations firms in the international business, but more small and medium sized public relations companies and the Chinese domestic enterprises with the fate of a total of breath, with the its own resources and ways to create a large number of public relations miracles, through the ‘public relations to promote sales of’ core philosophy, so that their own in the competition between multinational companies and gained a clear advantage - the local public relations firms can serve both the multinational group, is also domestic enterprises can be a very good service, but the multinational public relations firms in the service when a large number of mainland enterprises to low-level errors, which can be seen as ‘acclimatized’, or ‘do not understand China’. For Chinese enterprises, regardless of Haier or Lenovo has yet to allocate funds to do random stage of the brand, but also the intensification of competition in the industry so that their every penny to be careful calculations. Advertising and public relations are certainly needed, but our principle is that ‘public relations is to let customers pay’, if a frequency of communication, an event, a speculation, or the core idea, not for SALES services, we think that public relations are unscientific, and even for small business is devastating. Procter amp;amp; Gamble is a brand of Mainland China’s nemesis and disasters, the mainland Japanese of all P amp;amp; G’s students and followers, because P amp;amp; G really understand Chinese people’s psychology, the ‘hair with white spots’ such a t