Prescription Drug Marketing actual Collection- lay down your Jinggangshan base - state-owned enterprises to promote the academic county hospitals.doc

 PAGE \* MERGEFORMAT 14 ‘Prescription Drug Marketing actual Collection’: lay down your ‘Jinggangshan base’ - state-owned enterprises to promote the academic county hospitals In the highly competitive market and a strong positive corporate game, the result is usually the odds are. The correct approach is: Bishijiuxu, find their own ‘Jinggangshan base’, in the enterprises do not have a positive game because of the loss of resources, with a genuine passion for ‘dragon into the sea’, to seize the secondary and tertiary markets. The situation observed Within the pharmaceutical industry ‘first end’ in the market divided into primary, secondary and tertiary markets. The primary market refers to the symbol of the national and provincial hospitals; secondary market refers to the province of which the ordinary three-grade hospitals and district hospitals; three market refers to the county-level People’s Hospital, which in turn divided into county People’s Hospital, and County hospital of Chinese medicine, the general county County People’s Hospital of Chinese Medicine Hospital is only 1 / 3 of sales. In this structure inside, brands, brand products are almost occupy the first level of market resources. To Hubei Tongji Medicine, Sichuan Huaxi, for example, drug sales alone are nearly 10 billion yuan in sales, where the province accounts for almost 10% of pharmaceutical sales, pharmaceutical companies, such as Wuhan, Kinmen and Matsu boss said: ‘the capital city’s top ten Strong hospital drug procurement volume of the province’s health care system can be accounted for more than half of sales. ‘Therefore, the large pharmaceutical companies, big brands to focus Gongfa these high quality markets, to achieve cost-effective than the benign effects, not only make businesses happy, also makes medical representatives worry. Most of the products of domestic enterprises in two or three markets struggled. On the number of hospitals and hospital output, this is precisely the ‘Tri