Resources for wine events highlights the short-sighted public relations.docVIP

 PAGE \* MERGEFORMAT 5 ‘Resources for wine events’ highlights the short-sighted public relations Event Record: Tianjin drinks market, the recent dramatic ‘for wine storm’. Homer Beer Resources in Tianjin has been a large number of replacement (from ratio to 10 boxes Resources ‘cool’ for six boxes wealthy ‘1000 Cup’), was simply walking Noble ‘1000 Cup’ of beer disappeared, and the special bottle containers may also be a sudden a large number of missing, and has affected the company’s normal sales of Tianjin, resulting in difficulties with wine wholesalers. In the ‘for wine storm’, the wealthy company’s exclusive bottle case a large number of evaporation, in the end there? Noble’s business personnel, they are carried out in Tianjin, a wide range of search, and later in the China Resources beer under the guidance of insiders, finally Beichen District, Tianjin, Han Zhen, China Resources Snow Breweries near the Tianjin-based company’s warehouse found the light a large number of wealthy special bottle boxes. Recently, this reporter came to light-based company’s warehouse and found a warehouse store a large number of beer bottles, boxes, many of which are stored for many years in various brand bottle boxes, rags, are mixed release, and the more obvious location. In the remote office, the reporter turned to see the two stacks separate Mafang the ‘wealthy beer’ bottle box, box is filled with brand-new ‘1000 Cup’ bottles. A cursory look at the number of journalists, there are nearly 8,000 boxes, a huge number. The warehouse manager told reporters, this warehouse in Tianjin companies, China Resources beer bottles are stored. Think of a few years ago, Jinan, Qingdao beer in the adoption of ‘s shop in action’, for blocking the market in Jinan boss ‘Baotu Spring’, today’s snow is even more flagrant the beginning ‘for wine’ into the cusp of its own. PR is a SALES service, but the sales are not based on ‘quenching thirst with poison’ the cost of marketing is the process i