Rhine Miss Save the old brand - the story of New York Rhine Gold Beer.docVIP

 PAGE \* MERGEFORMAT 12 ‘Rhine Miss’ Save the old brand - the story of New York Rhine Gold Beer Every year, ‘Business 2.0’ magazine will host an awards, named that year a number of representative marketing projects, in recognition of their unique creative and successful marketing campaign. Further promote the brand in 2003 Award was awarded to an unexpectedly appear ‘unknown’ (read on you’ll understand why the author quotes) of beer brands, and only in New York, a local beer brand. The production of ‘Rhine Gold Beer’ (Rheingold Beer) of the regional companies, with world-renowned large companies such as Unilever and Disney together with the podium finish. In fact, this surface has a little-known beer, glorious history, if asked, and those on the older-old New York, they might even sing a song then the previous paragraph, to pay tribute elapsed times. Rhine Gold beer originated in Europe Rhine River. Around 1840, have reached middle age, Sam Lieberman in the German Rhine King Ludwig built the first beer brewery, but when he started preparing in Germany, a big go, the entire European political the situation began to turbulence, forcing his three sons in 1850 after leaving Europe, the move to the United States. As a result, the main production Rhine gold beer from Germany to New York. Sam’s youngest son Joseph in New York, Brooklyn, had a small plate under the brewery, and his family security in the Brooklyn area. Brooklyn home was a lot of small breweries, market competition is relatively still very intense. However, the ‘sell themselves’, relying on strong family traditions and wine skills, wineries Lieberman brothers soon come to the fore. Less than a year, they built themselves a brand new large-scale wine base, and on this basis, gradually expand them. A few years less than the production of beer Lieberman Brothers in New York, the city has already carved out a territory came. Three brothers diligently runs the cause, the eldest son Henry is the wine expert