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Rural folk is born
PAGE \* MERGEFORMAT 11
‘Rural folk’ is born
From wine to milk
Early February 1999, Hebei Cangzhou in the Czech farms to benefit the company’s chairman and managing director Chang-yi Zhang, Changxing to our company, and moved here along with a box of wine they produce, saying it was ready to entrust us with the market to do its Cangzhou listing planning. I would say that the wine market, the competition is fierce, but ah, how much wine would have crushed just one listing, but also look think twice. Then I know the wine on his own market conditions, to give them points off a pass, they also deeply that it does. I feel pretty affinity with them, so they started from different places to chat. They chatted, learned that one of their sales history is very long, but every year decline in sales of older products milk Emperor Taiwan are preparing to push new products, intuition tells me that this might be an interesting project.
After in-depth discussion, I suggest that they temporarily shelved a shelf of wine project, first push the milk project, and with a very short shelf-life milk and the kids love the main lactic acid bacteria beverage. In particular, fresh milk products can not be long-term storage, but does not facilitate long-distance transport, foreign products is not easy to enter, unless the strength of a few particularly strong brand. Competitor is a small, relatively like to do. Emperor Wu of Taiwan, but the brand must be changed. Emperor Wu of Taiwan is a local monuments, out of allusions, amp;quot;Yan Wang swept northamp;quot;, which is quite familiar to local people. But people familiar with can do? Emperor Wu of Taiwan, not only failed to feel a little food, is mildly entertaining, inverted image are selling antiques, let alone think of delicious milk, resulting in loss of appetite then? Emperor Wu of Taiwan, despite the dozens of milk powder have been years of sales history, but because of new brands being added, it has gradually been forgotten and
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