Solutions Marketing behavior behind the analysis.docVIP

 PAGE \* MERGEFORMAT 15 ‘Solutions Marketing’ behavior behind the analysis ‘Appliance packages to buy’ is Haier’s high-profile launch to the market a new concept, meaning to ‘complete design, complete purchase, packages, complete upgrade’ to promote ‘one-stop solution, a solution’ to a new consumer concept of home appliances, and based on the amount of consumption size varying degrees of concessions, 24-hour service hotline can be customized according to customer needs, provide professional advice, while Haier, the company’s Web site provides a detailed description of the shopping process. Haier’s current marketing behavior, is ‘clever’ or ‘risky move’ Let us put aside, but it has always been to make this a solution for large customer marketing model, in the small customer’s marketing surfaced. The so-called solution that marketing is an enterprise based on customer needs and the actual situation, for the customer tailor-made a total solution, not just through the product portfolio to meet your different needs, but also limits the size of the consumer against you to provide different levels preferential treatment, as well as professional services and other value-added services recommendations. It is really the consumer’s point of view, he thought, based on consumer’s need to provide personalized, integrated solution. Behind each of consumer behavior, are in solving customer problems, the customer does not need a product, but to solve the problem; as marketing often said, customers do not need a chisel, but a hole. Marketing is not the solution to provide a simple product mix, but to the entire value-added consumer services. In fact using this solution marketing model or similar to this model there are many products, such as the consumer’s leisure life is a comprehensive needs met coke quench their thirst, refreshing and famous follow the demand, eat potato chip crisp and delicious taste of delicious food to satisfy demand, and Coke plus chips is both deliciou