Market opportunists integrated marketing - to talk about warm Bel branding.docVIP

 PAGE \* MERGEFORMAT 13 ‘Market opportunists’ integrated marketing - to talk about ‘warm Bel’ branding In recent years, the brand the consumer market is very crowded. With the people’s brand awareness gradually strong, domestic enterprises and wealth holders of increasing emphasis on product marketing operation, as long as someone good shape its own brand, whoever became the darling of consumers. Ever since, various brands have mushroomed in people’s basic necessities among the garment industry in particular. Among these are familiar to us all well-known brands, such as: Shanshan suits, men’s jacket seven wolves, three guns knitting underwear and so on, there are many local brands and small-scale brands. Foreign brands are also difficult to count, such as: Giordano, Jeanswest, Nike, ESPRIT, etc. (In fact, there are many foreign brands there is a ‘phenomenon of the four countries’, that is, people invest in, foreign registration, the domestic production of foreign brands). Even if there are so many clothing brands, the domestic apparel industry is still far from being saturated, China has over a billion people, who told the huge consumer market? This is enough to provide a broad display their abilities to various businesses, and with the industry, the constant breakdown products, businesses always have the opportunity to open up new areas to make a profit. 2002 new trends in thermal underwear Clothing is a labor-intensive industries, there is no technical barriers to the domestic apparel industry in the past has laid a solid foundation. A total of approximately 50000 is now more than the domestic garment enterprises, most are foreign trade processing. With China’s accession to WTO, many foreign trade policy change prompted a growing number of foreign trade and processing enterprises to look to the domestic betting. Although a production-oriented enterprises into market-oriented enterprises are so difficult, but the high profits of domestic brands are still do